- corporate advertising corporate advertising ➔ advertising
* * *corporate advertising UK US noun [U]► MARKETING advertising that describes a company, rather than its products, and that is intended to show the company in a positive way to the public: »
The company rolled out a corporate advertising campaign, highlighting its commitment to energy-saving methods of production.
Financial and business terms. 2012.
Look at other dictionaries:
corporate advertising — noun Promotion of a company or group of companies as distinct from a particular product • • • Main Entry: ↑corporate … Useful english dictionary
corporate advertising — /ˌkɔ:p(ə)rət ædvətaɪzɪŋ/ noun the advertising of an organisation rather than a product ● Our corporate advertising is designed to present us as a caring organisation. ● No amount of corporate advertising will ever persuade the consumer that the… … Marketing dictionary in english
Corporate Advertising — gesamtheitliche Darstellung der Unternehmensleistung in der Werbung. Die Produktwerbung ist diesem Konzept zu unterstellen. Effekte: Stärkung des Zusammengehörigkeitsgefühls in den einzelnen Unternehmensbereichen; höhere Attraktivität im Absatz… … Lexikon der Economics
Corporate communication — is the message issued by a corporate organization, body, or institute to its publics. Publics can be both internal (employees, stakeholders, i.e. share and stock holders) and external (agencies, channel partners, media, government, industry… … Wikipedia
advertising — ad‧ver‧tis‧ing [ˈædvətaɪzɪŋ ǁ ər ] noun [uncountable] MARKETING telling people publicly about a product or service in order to persuade them to buy it: • Most organizations underestimate the benefits of advertising. • Television advertising… … Financial and business terms
advertising — in the broadest sense of making goods publicly known developed as early as commodity exchange took shape in human society. In China, as elsewhere, the earliest medium of advertising was oral and even musical. The Book of Odes recorded an entry in … Encyclopedia of Contemporary Chinese Culture
Corporate media — Corporate board interlocks between various U.S. corporations/institutions, and four of the major media/telecom corporations (circled in red), in 2004. Corporate media is a term which refers to a system of mass media production, distribution,… … Wikipedia
Corporate propaganda — are propagandist claims made by a corporation (or corporations), nearly always for the purpose of manipulating market opinion to the benefit of their product or to divide public opinion with regard to controversial issues related to that… … Wikipedia
Corporate video — production refers to audio visual corporate communications material (such as DVD, High definition video, streaming video or other media) commissioned primarily for a use by a company, corporation or organisation. A corporate video is often… … Wikipedia
advertising, influence of — Advertising is used for a variety of purposes: to attempt to persuade consumers to buy goods, change the image of a commodity or service, induce brand loyalty, encourage retailers to stock particular products, sell political ideas, or keep… … Encyclopedia of contemporary British culture